Author: James M.

The Groundswell Inside Your Company

The Groundswell Inside Your Company

Hello again, pardon the shivering as I try to warm up from a balmy -34 Celsius.  Just a little update on the state of the world from here in Edmonton: yes it is that cold, the Oilers are bombing again with a 4 game losing streak and finally, I am looking at the twilight of … Continue reading The Groundswell Inside Your Company

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Energizing

Energizing

Hi again, Continuing on in my exploration of the fascinating world of social media marketing, we are going to kick things up a notch and delve into the concept of energizing the groundswell. As you may know, word-of-mouth in the marketing world is everything.  Without it, your marketing campaign will fail its number one goal: … Continue reading Energizing

How Connecting With The Groundswell Transforms Your Company

How Connecting With The Groundswell Transforms Your Company

Hello again, from wonderful sunny/snowy Edmonton, where one day it’s snowing and a brisk -15C and the next is a balmy +10C.  Just like the weather we’ve been experiencing here, your company will go through many changes and transformations throughout its existence.   My previous blog touched on the art of listening and how important it … Continue reading How Connecting With The Groundswell Transforms Your Company