Hello again, pardon the shivering as I try to warm up from a balmy -34 Celsius. Just a little update on the state of the world from here in Edmonton: yes it is that cold, the Oilers are bombing again with a 4 game losing streak and finally, I am looking at the twilight of … Continue reading The Groundswell Inside Your Company
Author: James M.
Hi again, Continuing on in my exploration of the fascinating world of social media marketing, we are going to kick things up a notch and delve into the concept of energizing the groundswell. As you may know, word-of-mouth in the marketing world is everything. Without it, your marketing campaign will fail its number one goal: … Continue reading Energizing
Hello again, and welcome to my 8th blog regarding social media marketing. Throughout these postings, you have hopefully been learning about what the groundswell is, and how you can use all aspects of social media to further your business’ goals. Once you have selected your chosen a form of social media for your … Continue reading How Online Communities can Support Your Business
Hello again, This week I’m going to lay out the foundation for your company to start talking with the Groundswell. In previous blog postings, I have discussed topics such as: Choosing the Right Form of Social Media Technology The Social Technographics Profile Listening to the Groundswell How Connecting with the Groundswell Transforms Your Company POST: … Continue reading Talking With The Groundswell
Hello again readers, Sorry for the long break; last week was exam week for myself. Anyways the weathers great here, Halloween was a blast and the Oilers are still sitting atop of their division. Anyways I’m writing today to bring to your attention a very important part of your company’s strategy for engaging within the … Continue reading POST: Strategy Development for the Groundswell Age
Hello again, from wonderful sunny/snowy Edmonton, where one day it’s snowing and a brisk -15C and the next is a balmy +10C. Just like the weather we’ve been experiencing here, your company will go through many changes and transformations throughout its existence. My previous blog touched on the art of listening and how important it … Continue reading How Connecting With The Groundswell Transforms Your Company
This past week in Social Media Marketing focused on the art of listening to the Groundswell. While you may think listening is easy, it’s not as easy as you think. In the business world your brand is your image, how people perceive you and ultimately your company when customers are making consumer decisions. You may … Continue reading Listening to the Groundswell